EBizInsider

Best in Show’s brand is built upon that one word – best!

I wanted to take advantage of all of the innovation in design and website features that had occurred over the last six years, so I started researching design firms
—Richard Shui , BestinShowSF.com

Located in the heart of the historic San Fransisco Castro district, Best in [...]

By ebiz Insider Staff on Tue (11/3/09) in Marketing | 0 Comments

A product recall. A takeover. A technical glitch. An investigation by the attorney general. Bad press. A “yourproductsucks.com” website.
Any of these events have the potential to destroy what you’ve built. How you handle it will make or break your business.
There are many types of crisis situations, but most fall into one of these categories:
• Messes [...]

By ebiz Insider Staff on Thu (6/4/09) in Marketing | 0 Comments

Branding Impacts Future Growth
Notice that I’m now using the word branding, which is the integration of your brand promise into every aspect of your organization. A solid, consistent branding program effectively communicates your company’s brand promise. This can grow the size of all of your audiences, help you make marketing decisions, and shorten response time [...]

By ebiz Insider Staff on Wed (3/18/09) in Marketing | 0 Comments

… Solid Cactus… they watch our site and, as
we grow, help us by making recommendations to our online marketing strategy

—Dr. Dan Schlenger, OVitaminPro.com

The vitamin market segment on the web is a very crowded place that includes everything from wholesalers to Mom and Pop shops selling home remedies for “what ails you.”
When the owners of OVitaminPro.com [...]

By ebiz Insider Staff on Mon (1/26/09) in Marketing | 0 Comments

Mention the word brand or branding and you’ll probably see some eyes rolling. After all, everyone knows what a brand is right? It’s the type of shoe you buy and the peanut butter you eat. It’s the logos and colors that, without a word, represent a company. It’s the “Just Do It” and “Do No [...]

By ebiz Insider Staff on Mon (1/26/09) in Marketing | 0 Comments