EBizInsider

Products benefit from 360 treatment when, literally, “pictures are worth a thousand words.” Customers can become immersed in the product. Conversely, using a 360 product view at the wrong time or on the wrong product will distract customers from their ultimate goal - purchasing. No one wants to see a rotating trash can, but a digital camera with unique features could help finicky customers avoid reading endless product specs. Remember, the goal isn’t to showcase one cool feature; it is to showcase a complex product.

I recommend no fewer than 8 photographs and no more than 16. The more slowly the product rotates, the more images you’ll need to make the rotation believable. If your customers don’t have fast Internet connections, forcing them to download multiple images could test their patience.

Here is a sample of the script in action! See it in 360°

 

You may download the sample image files used in this article if you’d like to play around with the feature before building your own.

Click here to download a step-by-step PDF Guide.

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