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Video has long done what static content cannot. While conveying a meaning via words requires precise communication and a strong command of a written language, video can quickly convey messages using imagery.
Adobe Flash technology expanded online video deployment by making it quick, easy and mainstream. Embedded video technology was quickly abused due to its “wow …
Optimizing Landing Pages for Maximum Results
It is easy for e-commerce merchants to monitor pay-per-click advertising to see if people are clicking on your ads. It is easy to see if your website is listed in the first ten results of a search engine. What’s not easy is figuring out how to make the most of your pay-per-click advertising or your ... More
TrickShopMagic.com Seeing Magical Results with SC Redesign
Sir Arthur C. Clarke said, “Sufficiently advanced technology is indistinguishable from magic.” That quote from science fiction royalty sums up what happened when technology helped generate financial magic for—ironically—a California-based magic shop. eBiz Insider profiled TrickShopMagic.com in December 2007. Owner Sam Blankenship was getting ready to launch his redesign. In January he went live and the results ... More
Avoid Shopping Cart Abandonment
When you look at analytics data for your website, do you notice customers dropping out from the shopping cart page before completing checkout? Have you invested time and money but the conversion rate is still lacking? This is a problem throughout e-commerce. However, there are steps you can take to keep those shoppers with you ... More
From the Editor: It’s Spring Cleaning time…
It’s Spring Cleaning time, but frankly we’re not big on cleaning. We like to go deeper than mere cleaning. So here at eBiz Insider we just wrapped up a complete redesign of the magazine’s website. We’ve turned it into an online community for e-commerce professionals like you. The idea of this magazine is to tackle ... More
